Sunday, February 11, 2024
Artist uses HP Wallcovering to create mind-bending illusion!
Larger-than-life art installation raises environmental awareness: Uses HP Wallcovering as the medium

It Lies Beyond is the new art exhibit at Volte Art Projects in Dubai. Acclaimed Pakistani artist Rashid Rana uses digital media to explore perceptions of scale and mingles small and large imagery to create a mural that surprises and intrigues. This monumental art installation spans 400-square-meters and depicts a serene seascape. On closer inspection, we see that the seascape is made up of 90,000 tiny images of trash, "symbolizing the carbon footprint of humans on this planet." The artist has been collecting these images since 2006 in an effort to bring awareness to the ocean’s neglect and pollution. The installation also has an Augmented Reality element—the viewer can scan a small image to see an animated video.
This immersive mural was printed and installed by Wallart Designs, a company specializing in innovative printed interiors focusing on sustainability and high-quality printing. They use PVC-free HP Large Format Wallcoverings for their décor solutions, which help them meet their environmental goals.
It Lies Beyond was printed on HP Non-woven Durable Suede Wall Paper,* a PVC-free alternative that carries the CE and UKCA environmental certifications. It also has the EN233 extra washability rating (wave 3) for tough durability in an environment subject to wear and tear.
“We like the sustainable aspects of HP Wallcovering products; they are easy to install, super durable, scrubbable, and print vibrant colors. We love this material,” says Naveed Ahmad, Project Manager at Wallart Designs.
Wallart also used HP PVC-free Durable Suede Wall Paper in many projects, including the pediatric center at Mediclinic Middle East.

The recent En Fuego Restaurant project won the Silver Award for Fespa Printeriors in 2023. The project used the HP PVC-free Durable Suede Wall Paper, which meets health requirements for food service environments.

Check out the Décor Page on our website for more digital décor solutions.
To learn more about our products, get a free sample, or to order, call us at 888-893-4668, visit or email
* HP Non-woven Durable Suede Wall Paper available in EMEA only.
Tuesday, March 14, 2023
Print shop finds profitable opportunity with customizable furniture

Styleways finds new print opportunities 
Styleways GmbH, a leading print service provider in Dresden, Germany, has found a new and profitable niche in customized furnishings. In a world that is becoming increasingly personalized, digitally printed interior décor items: wall art, fabrics, and more are a rapidly growing trend creating a huge new market for printers. Styleways has taken the trend one step further with their custom-printed adhesive fabric for furniture. The business has been so good they opened the
online store: Arcondo, where customers can upload their own designs.

HP Removable Adhesive Fabric - repositionable with no residue 
Sylvia Bennewitz, Managing Director, said they started printing adhesive fabric for furniture with an adhesive product that did not allow removability, became permanent after six months, and left the furniture damaged. Then they found HP Removable Adhesive Fabric and were impressed with the print quality, durability, and removable adhesive, which allowed the fabric to be removed and repositioned without damage or residue.

“Another great advantage of HP Removable Adhesive Fabric has been savings on installation," says Sylvia. “It's so easy to install, needs no water or liquid adhesives, and can be repositioned over and over. We have found that other products lost their adhesive after being removed a few times.” 

She also noted that HP Removable Adhesive Fabric doesn’t crease like other adhesive products they’ve tried. And it’s REACH compliant, which meets their customer’s environmental and safety objectives.

Offer the product perfect for a multitude of applications 
Sylvia sees
their new online shop expanding into graphics for shelving, kitchen cabinets, mailboxes, glass, floors, and more. With HP Removable Adhesive Fabric, Styleways has been able to differentiate itself from the competition while finding new revenue streams.

For more information, contact us at
888-893-4668,, or email

Sunday, February 5, 2023
Are you offering the full line of HP Media on your website?

What are you waiting for? 
You can add our entire HP Large Format Print Media portfolio of high-quality printing materials to your website with no risk, minimal effort, and no cost to you. There are no minimums, and we will drop ship products to you with no fees.

Need help? 
We can provide you with written descriptions and images to help make it easy for you to upload to your website. We can even help you market them with downloadable data sheets, email blasts, videos, and other marketing assets. Check out the
HP Support Hub.

Increase your offerings and increase your profits!  
Offer these innovative products with the HP guarantee of quality compatible with all print technologies and endless applications.

Contact your Sales Representative for assistance at 888-893-4668,, or email

Sunday, January 29, 2023
NEW! HP Production Matte Canvas The low-cost canvas solution

The market for custom wall art is continuing to grow! Online canvas print e-stores are exploding. Consumers and businesses have come to expect the ability to personalize their décor with their own art, brand messages, and photos. And younger buyers want to document their experiences visually.

This competitive market demands price performance, and the new HP Production Matte Canvas is the perfect affordable solution. 
HP Production Matte Canvas is a quality, 2-over-1 weave that prints sharp detail and accurate color at a low cost. This bright white polyester canvas base has a slightly textured matte finish. It can be top-coated with a wide variety of popular liquid laminates. And for your growing number of environmentally-conscious customers—this canvas is REACH compliant. *

To order this cost-effective production canvas, call us at 888-893-4668, visit, or email

* For additional product information including technical specifications, visit

Monday, January 2, 2023
2023: 6 Must-Know Printing Trends & Opportunities

After a challenging 2022, analysts predict the print market is poised to experience remarkable growth in 2023, with digital printing growing at an average of 10% annually. Approximately 25,000 companies in America are specialists in commercial printing, generating $900 billion a year, * proving that the print industry holds many opportunities. 


Publication work has declined, but signage, graphics, and display jobs, often with special effects and finishes, will experience growth. This year, HP introduced a line of affordable vinyl products with its HP Prime Vinyl portfolio and the innovative new HP Removable Adhesive Fabric, the one product for many sign and display applications.


PSPs are widening the variety of products and services they offer, such as design and digital marketing services.


Variable data printing provides the ability to personalize decals, signs, promotional material, and more. Watch and share this video to learn more about printing with variable data. 


Consumers increasingly prefer to do business with environmentally aware brands. HP introduced HP Recycled* Removable Adhesive Fabric and HP Recycled* Satin Canvas to provide sustainable media options.


Online ordering is now the norm. More PSPs are offering print products via online storefronts, allowing them to pursue business beyond their local geographic area, and print-on-demand provides new services and profitability. 


Creative printed advertising cuts through the crowded online marketplace and works in conjunction with digital efforts. 

HP will continue to develop printing materials that fit your customers’ needs and help you profit from these trends.

We look forward to an exciting 2023, and together we will work to solve problems, navigate these changing times, and create a profitable new year.

Visit, contact us for questions, or to order, call 888-893-4668 or email


* For additional product information, including technical specifications, visit

Sunday, December 18, 2022
Happy Holidays from BMG!

We hope you have a wonderful holiday season!

Brand Management Group’s office and warehouses will be closed on the following dates:

  • Monday, December 26 
  • Monday, January 2
  • Closing early Friday, December 23 & 30 at 4:30 PM

If you need to place orders for HP, Marabu, JM, and KODAK products, BMG sales representatives are here to help, so please call us at 888-893-4668 before 4:30 PM Friday, December 23 Friday, December 30. Visit us


We are grateful for our partnership and look forward to a prosperous 2023! Wishing you the best this holiday season! 


Your friends at Brand Management Group

Monday, December 12, 2022
2022 Year in Review: New Product Round Up

Like so many industries, the printing business is in a time of transition. Developing technologies and changing business environments can bring challenges but also opportunities.

HP is turning great ideas into great products that respond to the changing market needs of the printing industry.

This year, HP introduced the following unique, state-of-the-art products:

  • HP Recycled* Removable Adhesive Fabricthis REACH-compliant, repositionable adhesive fabric is made with recycled water bottles* and coating materials. 
  • HP Prime Line of Adhesive Vinyl, Banner & Printable Laminates– is now available for resale to our channel partners. This high-volume, economically priced media will help drive traffic to your website and capture additional high-margin market share.
  • HP Artist Matte Canvas- this improved natural white canvas has no OBAs (optical brighteners), * so it will not yellow over time and is a heavier 2-over-1 weave. It is now compatible with the most popular topcoats in the market — an important feature for fine art reproduction.

Are you offering your customers the latest, cutting-edge printing materials from HP? Order today!

Need assistance marketing these products? We can help. Contact your HP Large Format Media Specialist at 888-893-4668,, or email

We look forward to a great 2023 and a continued successful partnership.

* For additional product information, including technical specifications, visit

Thursday, November 17, 2022
BMG closed for Thanksgiving: Thurs, Nov. 24 & Friday, Nov. 25

In honor of Thanksgiving, the BMG office and warehouses will be closed:

  • Thursday, Nov. 24, & Friday, Nov. 25, reopening Monday, Nov. 28.

If you need to place orders for HP, Vescom, Marabu, JM Wallcovering, and KODAK products this week, BMG sales representatives are here to help, so please call us by the end of the day Wednesday, Nov. 24.

We hope you have a fun and safe holiday. Happy Thanksgiving!

To order, call us at 888-893-4668 or visit us at:

Tuesday, November 15, 2022
Free marketing assets: HP Recycled Removable Adhesive Fabric

With the introduction of our new HP Recycled* Removable Adhesive Fabric made with recycled water bottles* and coating materials, we want to offer you the following customizable marketing assets. These tools can help you promote this new material to the growing market of eco-conscious customers and do your part to help reduce plastic pollution while providing a new profitable revenue stream. Add this innovative product to your portfolio and webstore.


Download the Marketing Toolkit CLICK HERE. Or find individual assets and video files HERE.


Take advantage of these tools:

  • Email copy and image
  • Video you can brand with your company's contact information
  • Website banner image 
  • Product description and specifications to create a product webpage
  • Technical datasheet
  • Tips N' Tricks Guide

HP Recycled* Removable Adhesive Fabric is a remarkable, repositionable adhesive fabric that can be mounted to indoor and outdoor surfaces without leaving a residue. It's the perfect solution for numerous applications and is offered at a comparable price to traditional non-post-consumer recycled products!


We can help you personalize these marketing tools. Contact your HP Large Format Printing Materials Representative at 888-893-4668, visit, or email

* For additional product information, including technical specifications, visit

Monday, November 7, 2022
Wildlife photographer documents Croatia's unspoiled wilderness to preserve & protect

Croatia, known as the land of "1,000 islands", is a beautiful country the size of West Virginia with a rugged coastline, historic walled cities, and rich history. There is also an unspoiled natural side of Croatia, from rocky canyons to alpine mountains, pine-studded islands, and dense forests that contain some of Europe's most pristine natural habitats. Here you will find species such as the Ural owl, Golden eagle, elusive Brown bear, Wolf, and Lynx.

Wildlife photographer Wim van Passel was invited to produce a photo documentary to bring attention to the beauty and vulnerability of these unspoiled areas. Van Passel has been a successful commercial photographer for over 35 years and works with the Worldwide Fund (WWF), the world's leading conservation organization, donating over 10,000 images from over 65 trips to endangered wilderness areas worldwide.

Van Passel prints on HP Premium Instant-dry Gloss Photo Paper, which dries instantly, produces exceptional image quality on long-lasting prints that meet environmental objectives with an FSC®-certification. 

"HP Premium Instant-dry Gloss Photo Paper gives me the best quality results for exhibition," says van Passel, "After all these years of printing photographs for over 125 shows, I am confident of the quality of the print." 

Van Passel is currently seeking support for his next quest to conserve our natural environment with a trip to "The Other Side of Antarctica." You can help this noble artist by purchasing his stunning photographs and books through his "Timeless Moments" project or with your company sponsorship:

Offer the professional's choice: HP Premium Instant-dry Gloss Photo Paper and learn about our other HP Photo papers. HP continues its sustainable efforts, and together with selfless artists like Wim van Passel and our partners, we can make a difference. Check out, where you can search for products developed to reduce the impact on the environment by portfolio or certification.  

To learn more, or to order, contact your HP Large Format Media Specialist at 888-893-4668, online at, or email