Blog

Thursday, February 3, 2022
Capture a Piece of the Digital Décor Market with Free Tools

One enduring legacy of the pandemic is that more retail sales have moved online permanently, causing the closing of an estimated 80,000 stores by 2026.* This has impacted the retail signage and printing market, but as they say: 'When one door closes, another one opens' — digital décor for residential and commercial space is one of the fastest-growing markets for Print Service Providers.

HP offers a wide variety of products for décor applications—find them on our HP Décor Solutions web page.

We also have tools you can share with your customers to help grow décor business:

  • HP Wallart Suitea cloud-based design software program available FREE to owners of HP Latex Printers. It can be integrated into a PSP's website so that customers can take measurements, design layouts, and create a print-ready pdf for murals, gallery wraps, and more. Find it on the Knowledge Center at https://lkc.hp.com/.
  • HP Décor Brochure – download and share this informative brochure that explores HP's digital décor solutions.
  • Request a Swatchbookto give your customers a true look and feel of these quality products.
  • Videos – search our library of video assets for how-to and product videos that can inform and educate your customers.
  • Datasheets – are available with technical specifications, applications, and product descriptions.

We have more customizable online marketing resources on our Support Hub.

For more information or to order, call us at 888-893-4668 or email info@HPLFMedia.com.

* https://fortune.com/2021/04/05/retail-real-estate-brick-and-mortar-stores-online-shopping-malls-store-closures-ubs/

Thursday, January 20, 2022
Top Selling HP Media Products of 2021

2021 has come to a close, and we took a bird's-eye view of last year's data to analyze for future print market needs. We found that many of our most popular products are long-term bestsellers that can grow your repeat customer base while boosting revenue. Check out the products your competitors are selling.

Here are the most popular HP Media products based on last year's sales:

  1. HP Bright White Inkjet Bond Paper
  2. HP Universal Heavyweight Coated Paper
  3. HP Super Heavyweight Plus Matte
  4. HP Universal Coated Paper
  5. HP Everyday Instant-dry Satin Photo Paper
  6. HP Removable Adhesive Fabric

 

Offer these tried-and-true favorites every print shop needs.

Visit our HP Support Hub for marketing assets you can use in your campaigns or call us, and we can help you customize emails and videos with your company information.

Visit HPLFMedia.com, contact us at 888-893-4668, or email info@HPLFMedia.com.

Sunday, January 9, 2022
2022 Trends & Opportunities for the Print Industry

As we emerge from the pandemic, the print industry rebounds with PSP market opportunities, especially in packaging, direct mail, décor, and custom work. Commercial printing generates nearly $900 billion in annual revenue, and digital print is growing at an average of 10% annually. *

Some of the trends expected to appear in printing throughout 2022 include:

  • Print & digital integration – businesses will use multiple marketing channels combining print and digital, such as direct mail with QR codes and call-to-actions to complete online forms, download a mobile app, or engage on social media. 
  • Personalization – variable data printing provides personalized decals, signs, promotional material, and more. Watch or share this video to learn more about printing with variable data.
  • Web-to-print portals – more PSPs offer print products via online storefronts, giving them the ability to pursue business beyond their local geographic area.  
  • Direct mail – creative printed advertising cuts through the crowded online marketplace and works with digital efforts.
  • Sustainable printing – this trend is not going away. People increasingly care about being environmentally conscious in all aspects of their life.

         Check out our Eco-solutions Page for sustainable media options.

  • Supply chain woes – delays and shortages are experienced across all industries and are expected to continue through Q1. We are here to help work with you through continued supply chain issues. Call us to order early or to help find compatible media solutions.

HP will continue to stay on top of industry changes to develop media products that fill your customers’ needs and help you profit from these trends. We want to work with you to solve problems, navigate these changing times, and provide excellent customer service. Together we look forward to a profitable 2022. 

We have large format media products to fill a multitude of applications. Visit HPLFMedia.com, contact us at 888-893-4668, or email info@HPLFMedia.com.

* https://linchpinseo.com/trends-commercial-printing-industry-outlook/

Wednesday, December 15, 2021
2021 Year in Review: HP Product Round-up

Research and experience from the past few years have found that communication and learning through tangible, printed materials often offers a significant benefit over digital. HP realizes the crucial role print plays in every aspect of life, and for six decades, has been turning amazing ideas into great products that respond to the changing market needs of the printing industry.

This year, HP introduced the following unique, state-of-the-art products:

Available in EMEA & AMS regions

• HP Recycled Satin Canvas, 3-in Core (Latex/solvent)

EMEA region only

• HP Non-Woven Durable Wall Paper


AMS region only

• HP Splash Resistant Bond Paper

• HP Durable Foldable Document Material

Stay on top of market changes and offer your customers the latest, cutting-edge printing materials from HP.

Sunday, December 5, 2021
HP Media: Prints white right on HP Latex 700W | 800W Series

The new HP Latex 700W and 800W Series printers will help your customers win high-margin jobs with the new white ink capability, cost-saving speed, and eco-friendly edge. The white ink technology is the most advanced in the industry, providing opaque color that doesn’t yellow and “on-demand” white print heads that save on ink.

These features open up a world of applications, and we have the media optimized to work seamlessly with these new HP printers. HP media is engineered to work together with Original HP ink and HP printers as the HP Total Printing Solution so you can trust the performance of HP media every time.

If your customers want to grow their GREENprinting business, we have sustainable media to pair with these eco-friendly printers—made with parts manufactured from ocean-bound plastic.

Check out our Eco Solutions page.

To order, or for technical assistance with media compatibility, call us at 888-893-4668, visit us at HPLFMedia.com, or email info@HPLFMedia.com.

Sunday, November 14, 2021
Today is America Recycles Day—6 Tips for Printing Green

Today is America Recycles Day, a day to promote recycling in the US! Share these green tips with your customers. PSPs can still profit while going green and impact the world by operating profitably and responsibly.

  1. Take Keep America Beautiful’s America Recycles Day Pledge
  2. Recycle Large Format Media products
    HP Large Format Media has many recyclable printing solutions. Visit: HP Eco Solutions
  3. Choose responsible media
    Ensure your media and other printing materials come from environmentally assured sources. HP offers printing products that are recyclable and have multiple environmental certifications including FSC, CE, UL GREENGUARD, and REACH. 
  4. Partner with businesses recognized for their sustainable efforts
    Choose suppliers and vendors whose business philosophy and practices reflect a socially and environmentally committed approach. HP was ranked #1 Most Responsible Company in America for their environmental, social, and governance performance and has won multiple awards for sustainable excellence.
  5. Eliminate wasteful production practices
    Embrace technologies such as On-Demand Printing and Variable Data Printing to reduce wasteful overprinting—printing only what’s needed.
  6. Save energy
    Use the most energy-efficient machines and appliances throughout your shop. HP designs energy-efficient printers, including HP PageWide XL, the industry’s most efficient printer, using up to 84% less energy than laser printers.

Keep America Beautiful and offer your customers affordable HP Large Format Printing Materials designed with the environment in mind. Check out our Eco Solutions Page for more information on sustainable media.

For a free sample, or to order, call us at 888-893-4668, visit us at HPLFMedia.com or email info@HPLFMedia.com.

Wednesday, November 3, 2021

Promotional banners are still one of the most cost-effective and versatile marketing solutions available. Economical, eye-catching, movable, durable, easy to install and change, vinyl banners are an advertising mainstay. But which material is right for your project?

Here's a quick 101 on four of our cost-busting banner materials for latex, solvent, and UV printers:

1. 13-oz Banner
13-ounce vinyl is a very affordable and popular banner material for everyday displays. This economically priced, lightweight material is strong enough for outdoor use and can be grommeted and hemmed. Offer it in both finishes:
HP 13-oz Prime Gloss and Matte Banner

2. 15-oz Banner
15-ounce vinyl is recommended for long-term outdoor use and is heavier and designed to stand up to windy or harsh conditions. Engineered for double-sided printing, it comes with a blockout layer that prevents light from passing through for applications requiring opacity.
HP 15-oz Prime Double-sided Blockout Banner

3. 18-oz Banner
18-ounce vinyl is the heaviest and most tear-resistant material designed to withstand extreme wear and tear in such environments as construction sites, sporting events, etc. Perfect for pole banners as this heavy material resists sagging and will withstand strong wind and rain. It also prints double-sided.
HP 18-oz Prime Double-sided Pole Banner

4. Fabric Banner
Fabric banner is made of lightweight polyester to resist creases and wrinkles. It is easy and economical to ship, store, and install. Fabric banner material is recyclable and provides a silky, more elegant look and feel. Perfect for soft signage and retail applications. It is not made to be weather-resistant.
HP Light Fabric

All HP Prime Banner products are REACH compliant, providing environmental reassurance.

Watch the video here.

If you have questions about which banner material would be best for a specific project and wide-format printer model, contact your HP Large Format Media Specialist at 888-893-4668, HPLFMedia.com, or email info@globalbmg.com.

Tuesday, October 26, 2021
En"lighten" your customers to this economical signage opportunity—HP Backlit Polyester Film

The type of businesses using backlit signage is growing!
Nothing makes more of an impact than illuminated signs that light a message 24 hours a day. Bright, bold, and attention-getting, backlit signage is being used for all kinds of industries, from retail to restaurants, theaters, stadiums, malls, airports, transit stations, and more.

HP Backlit Polyester Film is an economical solution that provides saturated color to produce sharp, vibrant backlits.

It's in the coating.
HP Backlit Polyester Film works with Latex and Aqueous print technology. It has a specially engineered clay coating that takes a large ink load and still dries immediately. This heavy, quick-dry film can move on to lamination without experiencing costly dry time.

Differentiate with this recyclable alternative.* Offer HP Backlit Polyester Film and watch your profits *light* up!

Watch the video here.

To find out more and to order this low-cost, environmentally responsible solution, call us at 888-893-4668, visit HPLFMedia.com, or email us at info@globalBMG.com.

* For additional product information including technical specifications, visit HPLFMedia.com.

Sunday, October 17, 2021
Great quality fine art paper! Great LOW price!

HP Large Format Media’s best-kept secret: HP Matte Litho-realistic Paper

HP Matte Litho-realistic Paper is one of the most cost-effective media solutions on the market for fine art prints! HP Matte Litho-realistic Paper has the look, feel, and longevity of expensive, high-end fine art media at a fraction of the price. This lignin-free, buffered paper with a color-stable coating is OBA-free and produces water-resistant prints that can last up to 200 years indoors!

HP Matte Litho-realistic Paper provides excellent image quality in production modes and dries instantly with aqueous and latex inks. Best of all, this paper is environmentally friendly and is FSC®-certified.

Watch the video HERE.

To find out more and to order this low-cost, environmentally responsible solution, call us at 888-893-4668, visit HPLFMedia.com, or email us at info@globalBMG.com.

Sunday, October 3, 2021
Produce posters at warp speed with media optimized for the NEW PageWide XL Pro Printers

The new HP PageWide XL Pro printers are designed to help your customers expand their business with the ability to print posters at unsurpassed speed and with increased cost savings! No longer just for technical and graphics applications, HP PageWide XL Pro printers increase your customer’s competitive edge with the capacity to print retail, event, trade show posters, and signage at production speed. And, HP has the media that is designed specifically for these poster applications and optimized for the new HP PageWide XL Pro printers.

Not only fast and economical, but posters printed on these new printers are recyclable* and FSC®-certified*—meeting environmental objectives and providing the full sustainable package.

Offer these high-quality, recyclable papers that have been tested extensively to run on the new PageWide XL Pro printers and are fully profiled to work seamlessly:

Check out our full portfolio of media products made for HP PageWide XL printers including banners, bond, adhesive fabric, and more.

Watch the video here.

Call for samples, or to learn more, contact your HP Large Format Media Specialist at 888-893-4668, visit HPLFMedia.com, or email info@HPLFMedia.com.

 *For additional product information including technical specifications, visit HPLFMedia.com.